Trial-to-paid +108% BEFORE 183 AFTER 381 Activation rate +117% BEFORE 30.1% AFTER 65.1% Churn −54% BEFORE 145 AFTER 67 Revenue +204% BEFORE $386K AFTER $1.17M PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 5 months vs previous period Users 106.9K +194% vs prev. Sessions 94.3K +247% vs prev. Key events 2,158 +152% vs prev. Engagement rate 62.1% +12.0 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 5 months vs previous period Total clicks 67.1K +262% vs prev. Total impressions 3.30M +142% vs prev. Average CTR 3.7% +88% vs prev. Average position 5.8 −13.6 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 5 months vs previous period Conversions 2,396 +213% vs prev. Cost / conv. $90.42 −44% vs prev. Conv. rate 7.62% +78% vs prev. Impr. share 64% +32 pts vs prev. Engagement period Previous period Search, Performance Max and remarketingHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Conversion Rate Optimization and Email Marketing & Lifecycle, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Analytics, Data & RevOps, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–5 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The plg analytics saas needed growth it could measure. Trial-to-paid and Activation rate were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Onboarding experiments, lifecycle email tied to product events and a clean warehouse model for activation metrics.
03 · THE OUTCOME Over 5 months, Trial-to-paid +108%, Activation rate +117%, Churn −54%, Revenue +204%, reported weekly on a live dashboard.
Services on this project
Conversion Rate Optimization More customers, same trafficEmail Marketing & Lifecycle One sale into a lifetime customerAnalytics, Data & RevOps Know exactly what works KEY TAKEAWAY Trial-to-paid +108% and Activation rate +117% in 5 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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