AI mention share +123% BEFORE 27.6% AFTER 61.6% Signed cases +213% BEFORE 169 AFTER 529 Organic conversions +205% BEFORE 307 AFTER 935 Cost per case −37% BEFORE $258 AFTER $163 PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 9 months vs previous period Users 98.8K +149% vs prev. Sessions 158.6K +229% vs prev. Key events 4,062 +290% vs prev. Engagement rate 67.5% +18.8 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 9 months vs previous period Total clicks 52.8K +242% vs prev. Total impressions 1.38M +148% vs prev. Average CTR 3.7% +36% vs prev. Average position 4.2 −15.6 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 BUSINESS PROFILE Local profile interactions Last 9 months vs previous period Calls 3,424 +186% vs prev. Direction requests 913 +63% vs prev. Website clicks 1,354 +249% vs prev. Profile views 136.1K +230% vs prev. Engagement period Previous period Calls, directions and website clicksHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Search Marketing and Content Marketing, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build PR & Reputation, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–9 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The multi-office pi law firm needed growth it could measure. AI mention share and Signed cases were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Answer-first practice pages, entity schema and legal-media PR made the firm a cited source in ChatGPT, Perplexity and AI Overviews.
03 · THE OUTCOME Over 9 months, AI mention share +123%, Signed cases +213%, Organic conversions +205%, Cost per case −37%, reported weekly on a live dashboard.
Services on this project
Search Marketing SEO + AI SearchContent Marketing Expert content that compoundsPR & Reputation Talked about for the right reasons KEY TAKEAWAY AI mention share +123% and Signed cases +213% in 9 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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