Home / Services / COMMERCE / Retail Media Networks COMMERCE · Ads where shoppers buy Reach Shoppers at the Shelf
Strategy and buying across Amazon Ads, Walmart Connect, Instacart Ads, Target Roundel and Kroger Precision Marketing, measured with closed-loop sales data.
Get the Wasted Ad Spend Audit → See how it works ↓ 
— Incremental ROAS VERIFY — New-to-brand sales VERIFYWHY RETAIL MEDIA NETWORKS MATTERS NOW Retail media is one of the fastest-growing ad channels in the US because it runs on real purchase data. The same budget spread across a dozen networks is hard to compare, and many brands buy it without incrementality testing. A planned program ties every dollar to sales lift.
+222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗ 70% average online shopping cart abandonment rate across 49 studies. Source · Baymard Institute ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗The cost of getting it wrong
! Too many networks Each retailer sells ads differently, with different reporting.
! Unclear incrementality Ads take credit for sales that would have happened anyway.
! Trade budget confusion Shopper marketing and brand teams fund the same campaigns twice.
! Weak off-site targeting Retailer audiences go unused beyond the retailer’s own site.
What's included
6 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Network Strategy Which retailers to fund, how much, and why, based on sales share and margin.
02 ★ AI-ERA On-Site Search & Display Sponsored products and display on retailer sites and apps.
03 ★ AI-ERA Off-Site & CTV Extensions Retailer data used on streaming TV, social and the open web.
04 ★ AI-ERA Incrementality Testing Holdout and geo tests that prove real sales lift.
05 ★ AI-ERA Clean-Room Analytics Privacy-safe analysis with retailer clean rooms.
06 ★ AI-ERA Joint Business Plans Planning support for retailer negotiations.
How we do it step by step
01 Spend & share audit Weeks 1–2 Network scorecard 02 Media plan Week 3 Budget allocation 03 Launch Weeks 4–6 Live campaigns 04 Incrementality tests Month 2–3 Lift report 05 Rebalance Quarterly Updated plan WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Budget allocation and live campaigns. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Updated plan, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 REVENUE Incremental ROAS Revenue generated for every $1 of ad spend, reconciled against your CRM.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 02 GROWTH New-to-brand sales Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Monthly SOURCE OF TRUTH Live dashboard KPI 03 GROWTH Share of search Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 04 REVENUE ROAS Revenue generated for every $1 of ad spend, reconciled against your CRM.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 05 GROWTH Sales lift Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 06 EFFICIENCY CPA All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRMTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Amazon DSP Walmart Connect Instacart Ads Roundel Kroger Precision Marketing Skai AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
COLORADO 9 MONTHS Mid-market E-commerce & D2C +90% New-to-brand sales in 9 months THE CHALLENGE Growth had stalled: New-to-brand sales and ROAS were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Clean-Room Analytics Joint Business Plans Network Strategy Incrementality Testing AUDIT BUILD LAUNCH SCALE New-to-brand sales ↑ HIGHER IS BETTER +90% BEFORE 45 AFTER 86 ROAS ↑ HIGHER IS BETTER +118% BEFORE 2.3x AFTER 4.9x Sales lift ↑ HIGHER IS BETTER +142% BEFORE 365 AFTER 885 Incremental ROAS ↑ HIGHER IS BETTER +104% BEFORE 1.5x AFTER 3.0x KEY TAKEAWAY +90% New-to-brand sales in 9 months for a Mid-market E-commerce & D2C. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHRetail Media Networks FAQ
Advertising sold by retailers on their sites, apps and partner channels, using their shopper data.
Usually Amazon, Walmart and Instacart first, then category-specific retailers.
With holdout tests and new-to-brand metrics, not just platform-reported ROAS.
Yes, where the retailer offers them.