Top challenges we solve
01 Long decision cycles We tackle long decision cycles with a measured plan across conversion rate optimization and clear reporting on applications.
02 Parent We tackle parent with a measured plan across whatsapp & sms marketing and clear reporting on enrollment.
03 Student audiences We tackle student audiences with a measured plan across content marketing and clear reporting on cost per enrollment.
04 Slow lead response We tackle slow lead response with a measured plan across web & app development and clear reporting on applications.
Our Education & EdTech growth stack
Conversion Rate Optimization More customers, same traffic for education & edtech, with KPIs tied to applications. Explore →WhatsApp & SMS Marketing The inbox they actually open for education & edtech, with KPIs tied to applications. Explore →Content Marketing Expert content that compounds for education & edtech, with KPIs tied to applications. Explore →Web & App Development Built to convert for education & edtech, with KPIs tied to applications. Explore → AI AGENTS FOR EDUCATION & EDTECH Admissions Q&A Application reminders See AI agent development → COMPLIANCE WE BUILD AROUND FERPA Every campaign, message and agent is reviewed against FERPA before launch, and your compliance team gets final sign-off on regulated claims.
COPPA Every campaign, message and agent is reviewed against COPPA before launch, and your compliance team gets final sign-off on regulated claims.
TCPA Every campaign, message and agent is reviewed against TCPA before launch, and your compliance team gets final sign-off on regulated claims.
KPIs we track
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 PIPELINE Applications Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM KPI 02 PIPELINE Enrollment Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM KPI 03 EFFICIENCY Cost per enrollment All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 04 CONVERSION Conversion rate Share of people who take the next step at this stage of the funnel.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH GA4 + CRM Your 90-day playbook
MONTH 1 Audit and foundations Tracking, compliance review and a baseline for applications, enrollment, cost per enrollment. Quick wins in conversion rate optimization.
MONTH 2 Launch the core engine WhatsApp & SMS Marketing and Content Marketing go live, with admissions q&a automated where it fits.
MONTH 3 Optimize and scale Weekly tests, budget moved to what works, and a plan for the next quarter reviewed with your team.
RECOMMENDED BUNDLE Conversational Growth Every Lead Answered in Seconds Explore →Education & EdTech FAQ
It is shaped by FERPA and COPPA and TCPA, and by a buyer journey that runs program search → comparison → info session → application → enrollment. We plan around both.
Usually Conversion Rate Optimization, WhatsApp & SMS Marketing, Content Marketing. The mix depends on your market, budget and goals.
Yes, for admissions q&a, application reminders. Every agent has human handoff rules and compliance guardrails.
With the KPIs that matter in your industry: Applications, Enrollment, Cost per enrollment.
Quick wins usually land in the first 30–60 days; search and content compound over three to six months.
Yes, with location-level reporting and local search programs for each site.
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