Home / Services / COMMERCE / Creator & Influencer Marketing COMMERCE · Creators who move product Creators Who Actually Move Product
Creator sourcing, UGC production, whitelisted ads and affiliate programs managed with FTC-compliant disclosures and revenue tracking.
Get the Wasted Ad Spend Audit → See how it works ↓ 
— Creator-driven revenue VERIFY — Cost per acquisition VERIFYWHY CREATOR & INFLUENCER MARKETING MATTERS NOW People trust people more than brands, and platforms push creator content harder than brand posts. The best creator programs work like performance channels: many creators, clear briefs, tracked links and the winning content reused as ads.
+222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗ 70% average online shopping cart abandonment rate across 49 studies. Source · Baymard Institute ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗The cost of getting it wrong
! Paying for reach, not results Big fees for posts that don’t sell.
! No way to track sales Posts go live and nobody knows what they drove.
! Compliance risk Missing disclosures create FTC exposure.
! Content locked in one post Great videos never reused as ads.
What's included
6 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Creator Sourcing Vetted creators matched by audience data, not follower counts.
02 ★ AI-ERA UGC Production Ad-ready creator videos on a weekly cadence.
03 ★ AI-ERA Whitelisting & Spark Ads Creator-handle ads on Meta and TikTok.
04 ★ AI-ERA Affiliate Programs Commission programs with tracked links and codes.
05 ★ AI-ERA Ambassador Programs Long-term partners and brand advocates.
06 ★ AI-ERA FTC Compliance Disclosure rules, contracts and usage rights.
How we do it step by step
01 Audience & creator research Weeks 1–2 Creator shortlist 02 Briefs & contracts Weeks 2–3 Signed roster 03 Content production Month 1 UGC library 04 Paid amplification Month 2 Whitelisted ads 05 Scale best creators Month 3+ Ambassador program WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Signed roster and ugc library. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Ambassador program, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 REVENUE Creator-driven revenue Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance data KPI 02 EFFICIENCY Cost per acquisition All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 03 GROWTH Content produced Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 04 ATTENTION Engagement rate Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 05 REVENUE ROAS Revenue generated for every $1 of ad spend, reconciled against your CRM.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 06 GROWTH Affiliate sales Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboardTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
CreatorIQ Grin TikTok Creator Marketplace Meta Partnership Ads Impact.com Shopify Collabs AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
WASHINGTON 6 MONTHS Independent E-commerce & D2C +48% Engagement rate in 6 months THE CHALLENGE Growth had stalled: Engagement rate and Creator-driven revenue were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Affiliate Programs UGC Production FTC Compliance Ambassador Programs AUDIT BUILD LAUNCH SCALE Engagement rate ↑ HIGHER IS BETTER +48% BEFORE 24.6% AFTER 36.4% Creator-driven revenue ↑ HIGHER IS BETTER +95% BEFORE $367K AFTER $717K Cost per acquisition ↓ LOWER IS BETTER −41% BEFORE $326 AFTER $191 Affiliate sales ↑ HIGHER IS BETTER +223% BEFORE 378 AFTER 1,222 KEY TAKEAWAY +48% Engagement rate in 6 months for a Independent E-commerce & D2C. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHCreator & Influencer Marketing FAQ
Usually many micro creators, with a few larger names for reach.
Usage rights are agreed in every contract.
Tracked links, codes and platform attribution tied to your store data.
Clear disclosure rules in every brief and a review before posting.
Yes, through whitelisting and Spark or Partnership Ads.