Home / Services / GROW / Social Media GROW · Trust at scale Social That Builds Trust at Scale
Strategy, content, community and founder-led branding across Instagram, TikTok, LinkedIn, X, Facebook and Pinterest.
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— Reach VERIFY — Engagement rate VERIFYWHY SOCIAL MEDIA MATTERS NOW Social is where buyers check whether you're real. It's also where people increasingly search: younger buyers search TikTok and Instagram the way they used to search Google. Consistent, useful and human social presence builds the trust that makes every other channel convert.
68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗ 25% drop in traditional search engine volume predicted by 2026 as buyers move to AI chatbots and agents. Source · Gartner, 2024 ↗ 98% of consumers read online reviews when choosing a local business. Source · BrightLocal, 2023 ↗The cost of getting it wrong
! Posting into the void Consistent effort, no reach and no leads.
! Unanswered comments and DMs Buyers ask questions and nobody replies.
! A faceless brand No founder voice, no personality, no trust.
! No measurement Likes are reported; revenue is not.
What's included
7 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Social Strategy & Management Platform strategy, content pillars, calendars and publishing.
02 ★ AI-ERA Community Management Comment and DM handling, escalation playbooks and response SLAs.
03 ★ AI-ERA Influencer Marketing Creator discovery, vetting, contracts, briefs and performance tracking.
04 ★ AI-ERA Platform Growth Platform-specific formats and algorithm-aware posting.
05 ★ AI-ERA Founder & Executive Personal Branding LinkedIn ghostwriting, profile optimization and interview-based content.
06 ★ AI-ERA Employee Advocacy Programs Content kits and enablement so your team amplifies the brand.
07 ★ AI-ERA Social Listening & Sentiment Monitoring Brand, competitor and category tracking with alerts.
How we do it step by step
01 Audit and competitor benchmark Week 1 Benchmark report 02 Strategy and pillars Week 2 Social playbook 03 Content production system Week 3+ Monthly calendar 04 Publish, engage, moderate Daily Community SLAs 05 Analytics and iteration Monthly Performance review WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Social playbook and monthly calendar. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Performance review, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 ATTENTION Reach Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 02 ATTENTION Engagement rate Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 03 ATTENTION Quality-weighted follower growth Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 04 ATTENTION Profile visits Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 05 PIPELINE Social-sourced leads Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM KPI 06 ATTENTION Share of voice Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Monthly SOURCE OF TRUTH Platform analytics + listening tools KPI 07 ATTENTION Sentiment Whether the right people see, stop for and engage with your content.
GOAL ↓ Lower is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening toolsTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Sprout Social Later Metricool Canva CapCut Brandwatch Taplio Modash AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
NEW YORK 9 MONTHS Venture-backed Med Spas & Aesthetics +133% Quality-weighted follower growth in 9 months THE CHALLENGE Growth had stalled: Quality-weighted follower growth and Share of voice were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Employee Advocacy Programs Social Strategy & Management Social Listening & Sentiment Monitoring Platform Growth AUDIT BUILD LAUNCH SCALE Quality-weighted follower growth ↑ HIGHER IS BETTER +133% BEFORE 86 AFTER 200 Share of voice ↑ HIGHER IS BETTER +158% BEFORE 27.0% AFTER 69.6% Profile visits ↑ HIGHER IS BETTER +241% BEFORE 210 AFTER 716 Social-sourced leads ↑ HIGHER IS BETTER +301% BEFORE 324 AFTER 1,299 KEY TAKEAWAY +133% Quality-weighted follower growth in 9 months for a Venture-backed Med Spas & Aesthetics. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHSocial Media FAQ
The ones your buyers use. We decide from audience research, not trends, and usually focus on two or three.
Enough to stay consistent without diluting quality, typically three to five per main platform.
Yes. Our creative team scripts, shoots and edits short-form video.
Yes, with agreed response times and escalation rules.
We interview you, then write and schedule posts in your voice for your approval.
Tracked links, social-sourced leads and assisted conversions, reported monthly.
Yes, from discovery and contracts to briefs and performance tracking, with FTC disclosure.