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Tracking, attribution, CRM and revenue dashboards that connect every marketing dollar to revenue.
Get the Wasted Ad Spend Audit → See how it works ↓ 
— Tracking accuracy VERIFY — Attributed revenue VERIFYWHY ANALYTICS, DATA & REVOPS MATTERS NOW You can't scale what you can't measure. Privacy changes, cookie loss and broken tracking mean many businesses make budget decisions on bad data. Clean data also feeds the ad-platform AI that decides who sees your ads. Good data is a direct performance lever, not just reporting.
+222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗ 67% of B2B buyers prefer a rep-free buying experience, and 45% used AI in a recent purchase. Source · Gartner, 2026 ↗The cost of getting it wrong
! Numbers that don’t match GA4, ad platforms and the CRM all disagree.
! A messy CRM Duplicates, missing fields, no lifecycle stages.
! No revenue view Leadership can’t see marketing’s contribution.
! Signal loss Cookie and privacy changes weaken ad optimization.
What's included
7 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA GA4 & Google Tag Manager Setup Event plans, conversions and clean implementation.
02 ★ AI-ERA Reporting Dashboards Looker Studio dashboards for every team.
03 ★ AI-ERA CRM Setup & Cleanup HubSpot, Salesforce and GoHighLevel.
04 ★ AI-ERA Attribution Modeling Multi-touch and data-driven views of what works.
05 ★ AI-ERA Server-Side Tracking Durable tracking with CAPI and server containers.
06 ★ AI-ERA Marketing Mix Modeling & Incrementality Measuring true lift across channels.
07 ★ AI-ERA Executive Revenue Dashboards One view of pipeline and revenue for leadership.
How we do it step by step
01 Tracking and data audit Week 1 Audit 02 Measurement plan Week 1–2 Events, conversions, UTMs 03 Implementation Week 2–4 GTM, server-side, CAPI, CRM 04 Dashboards Week 4–5 Live dashboards 05 Monthly insight reviews Monthly Insight report WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Events, conversions, UTMs and gtm, server-side, capi, crm. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Insight report, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 OPERATIONS Tracking accuracy Time, accuracy and adoption gains from better systems and automation.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Workflow logs + dashboards KPI 02 REVENUE Attributed revenue Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance data KPI 03 EFFICIENCY CAC by channel All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 04 EFFICIENCY LTV:CAC Customer lifetime value compared with what it cost to acquire them.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH CRM + finance data KPI 05 REVENUE Pipeline velocity Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance data KPI 06 OPERATIONS Forecast accuracy Time, accuracy and adoption gains from better systems and automation.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Workflow logs + dashboardsTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
GA4 GTM (web + server) Looker Studio BigQuery HubSpot Salesforce Segment Stape Northbeam AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
ARIZONA 4 MONTHS Independent E-commerce & D2C +78% Tracking accuracy in 4 months THE CHALLENGE Growth had stalled: Tracking accuracy and LTV:CAC were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Executive Revenue Dashboards Marketing Mix Modeling & Incrementality Attribution Modeling GA4 & Google Tag Manager Setup AUDIT BUILD LAUNCH SCALE Tracking accuracy ↑ HIGHER IS BETTER +78% BEFORE 13.2% AFTER 23.6% LTV:CAC ↑ HIGHER IS BETTER +177% BEFORE 2.1x AFTER 5.8x Pipeline velocity ↑ HIGHER IS BETTER +308% BEFORE $363K AFTER $1.48M Forecast accuracy ↑ HIGHER IS BETTER +128% BEFORE 22.0% AFTER 50.1% KEY TAKEAWAY +78% Tracking accuracy in 4 months for a Independent E-commerce & D2C. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHAnalytics, Data & RevOps FAQ
They use different attribution windows and models, and each claims credit. We reconcile them against your CRM.
Sending conversion data from your server instead of the browser, which is more accurate and more private.
Usually a data-driven model checked against incrementality tests. No single model is perfect.
Yes: deduplication, field design, lifecycle stages and automation.
A statistical method that estimates each channel’s contribution using aggregate data, without cookies.
Yes, every client does.
Yes. We gate tags behind your consent manager and respect CCPA opt-outs.