Home / Services / COMMERCE / CTV & Streaming Ads COMMERCE · TV reach, digital proof TV Reach. Digital Proof.
Connected TV, streaming and podcast advertising on Netflix, Hulu, YouTube CTV, Amazon Prime Video and more, bought by audience and measured by site visits and sales.
Get the Wasted Ad Spend Audit → See how it works ↓ 
— Site visits from CTV VERIFY — Cost per completed view VERIFYWHY CTV & STREAMING ADS MATTERS NOW Most US households now watch TV through streaming apps, and ad-supported tiers keep growing. CTV lets mid-size brands buy TV-quality attention by zip code and audience, then measure the visits and sales it drives. Brands that rely only on social and search miss that reach.
+222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗ 70% average online shopping cart abandonment rate across 49 studies. Source · Baymard Institute ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗The cost of getting it wrong
! TV felt out of reach Linear TV minimums priced mid-size brands out.
! No measurement Brand campaigns with no link to sales.
! Wasted impressions Ads shown to the wrong households.
! No TV-ready creative Social edits don’t hold up on a living room screen.
What's included
6 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA CTV Media Buying Programmatic and direct buys across major streaming apps.
02 ★ AI-ERA YouTube CTV YouTube ads served on TV screens, planned for reach and lift.
03 ★ AI-ERA Podcast & Streaming Audio Host-read and programmatic audio on major networks.
04 ★ AI-ERA Geo & Audience Targeting Zip-code, retail-data and first-party audiences.
05 ★ AI-ERA TV Creative 15- and 30-second spots built for the big screen.
06 ★ AI-ERA Lift Measurement Site-visit attribution, brand lift and geo holdouts.
How we do it step by step
01 Audience & market plan Weeks 1–2 Media plan 02 Creative production Weeks 2–4 TV-ready spots 03 Launch Week 4 Live flights 04 Lift test Month 2 Lift report 05 Optimize & expand Month 3+ Updated plan WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 TV-ready spots and live flights. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Updated plan, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 GROWTH Site visits from CTV Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 02 EFFICIENCY Cost per completed view All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 03 GROWTH Brand search lift Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Monthly SOURCE OF TRUTH Live dashboard KPI 04 REVENUE Incremental revenue Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance data KPI 05 ATTENTION Reach Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 06 ATTENTION Completion rate Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening toolsTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
The Trade Desk Amazon DSP YouTube CTV Roku Ads Tatari Spotify Ads AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
OHIO 9 MONTHS National E-commerce & D2C +129% Completion rate in 9 months THE CHALLENGE Growth had stalled: Completion rate and Site visits from CTV were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID YouTube CTV CTV Media Buying Lift Measurement Podcast & Streaming Audio AUDIT BUILD LAUNCH SCALE Completion rate ↑ HIGHER IS BETTER +129% BEFORE 32.3% AFTER 73.9% Site visits from CTV ↑ HIGHER IS BETTER +168% BEFORE 122 AFTER 326 Cost per completed view ↓ LOWER IS BETTER −35% BEFORE $373 AFTER $243 Brand search lift ↑ HIGHER IS BETTER +296% BEFORE 47 AFTER 188 KEY TAKEAWAY +129% Completion rate in 9 months for a National E-commerce & D2C. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHCTV & Streaming Ads FAQ
Connected TV: ads shown in streaming apps on television screens.
Site visits, search lift and geo holdout tests tied to sales.
Yes, including cutdowns for YouTube and social.
Yes, down to zip codes for local and multi-location brands.