Home / Services / GROW / Events & Community GROW · Rooms full of the right people Rooms Full of the Right People
Webinars, conferences, live streams and communities that build relationships at scale.
Get the GTM Diagnostic → See how it works ↓ 
— Registrations VERIFY — Attendance rate VERIFYWHY EVENTS & COMMUNITY MATTERS NOW In a world flooded with AI content, real human connection is the scarcest thing in marketing. Events and communities create trust faster than any other channel, and they produce content, leads and advocates all at once.
68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗ 25% drop in traditional search engine volume predicted by 2026 as buyers move to AI chatbots and agents. Source · Gartner, 2024 ↗ 98% of consumers read online reviews when choosing a local business. Source · BrightLocal, 2023 ↗The cost of getting it wrong
! Empty webinars Hours of prep, a dozen attendees.
! Trade shows with no ROI Booths that produce badge scans nobody follows up.
! Communities that go quiet Launched with energy, abandoned in months.
! No attribution Nobody knows which events influenced pipeline.
What's included
5 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Webinars & Virtual Events Programming, promotion, production and follow-up.
02 ★ AI-ERA Trade Show & Conference Marketing Pre-show outreach, booth experience and post-show sequences.
03 ★ AI-ERA Community Building Slack, Discord and Circle communities with programming.
04 ★ AI-ERA LinkedIn Live & Livestream Programs Recurring shows that build audience and pipeline.
05 ★ AI-ERA Partner & Co-Marketing Programs Joint webinars, content and offers with partners.
How we do it step by step
01 Goal and audience definition Week 1 Event brief 02 Format and programming Week 1–2 Run of show 03 Promotion plan Week 2–4 Registrations 04 Run the event Event day Live event 05 Follow-up and attribution Week after Pipeline report WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Run of show and registrations. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Pipeline report, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 PIPELINE Registrations Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM KPI 02 GROWTH Attendance rate Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 03 REVENUE Pipeline influenced Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance data KPI 04 GROWTH Active community members Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 05 GROWTH Content pieces repurposed Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 06 PIPELINE Partner-sourced leads Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRMTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Luma Zoom Events Riverside StreamYard Circle Slack Discord HubSpot AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
OHIO 9 MONTHS National SaaS & B2B Tech +217% Partner-sourced leads in 9 months THE CHALLENGE Growth had stalled: Partner-sourced leads and Active community members were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Webinars & Virtual Events Community Building Trade Show & Conference Marketing Partner & Co-Marketing Programs AUDIT BUILD LAUNCH SCALE Partner-sourced leads ↑ HIGHER IS BETTER +217% BEFORE 280 AFTER 887 Active community members ↑ HIGHER IS BETTER +267% BEFORE 326 AFTER 1,198 Registrations ↑ HIGHER IS BETTER +211% BEFORE 223 AFTER 693 Pipeline influenced ↑ HIGHER IS BETTER +181% BEFORE $284K AFTER $799K KEY TAKEAWAY +217% Partner-sourced leads in 9 months for a National SaaS & B2B Tech. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHEvents & Community FAQ
Yes, when the topic is specific, the speakers are credible and the follow-up is fast.
Targeted promotion, reminders by email and SMS, and a reason to show up live.
Yes, from pre-show meetings to booth design and follow-up.
By tracking registrants and attendees through to pipeline in your CRM.
With a clear purpose, a founding group and a programming calendar.
Partnering with a complementary brand to share audiences through joint content or events.
Yes, and we turn them into clips, articles and emails.