Home / Services / CONVERT / Lead Generation & Outbound CONVERT · A calendar of qualified buyers A Calendar Full of Qualified Buyers
Outbound, AI SDR programs and lead-gen funnels that deliver meetings with the buyers you actually want.
Get the GTM Diagnostic → See how it works ↓ 
— Meetings booked VERIFY — Positive reply rate VERIFYWHY LEAD GENERATION & OUTBOUND MATTERS NOW Waiting for inbound isn't a strategy, especially in B2B, where buyers rarely raise their hand first. Well-targeted, relevant and well-timed outbound creates pipeline on demand. Done badly it burns your domain and your reputation, which is why infrastructure and personalization matter.
7× more likely to qualify a lead when you respond within one hour instead of later. Source · Harvard Business Review, 2011 ↗ 67% of B2B buyers prefer a rep-free buying experience, and 45% used AI in a recent purchase. Source · Gartner, 2026 ↗ +222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗The cost of getting it wrong
! Empty calendars Sales teams spend their day prospecting instead of selling.
! Burned domains Cold email lands in spam and hurts your main domain.
! Wrong-fit meetings Volume without quality wastes everyone’s time.
! Generic templates Messages that read like everyone else’s.
What's included
9 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Lead Generation Campaigns Multi-channel campaigns built around a clear offer.
02 ★ AI-ERA Appointment Setting Qualified meetings booked straight onto your calendar.
03 ★ AI-ERA Cold Email Campaigns Targeted, personalized sequences that respect the inbox.
04 ★ AI-ERA LinkedIn Outreach Connection and message sequences from real profiles.
05 ★ AI-ERA Lead Magnets & Funnels Offers and landing pages that capture intent.
06 ★ AI-ERA AI SDR Outbound Programs AI research and personalization with human review.
07 ★ AI-ERA Cold Email Infrastructure & Deliverability Domains, inbox warm-up, SPF/DKIM/DMARC.
08 ★ AI-ERA Waterfall Data Enrichment & Lead Scoring Multi-source enrichment and scoring before outreach.
09 ★ AI-ERA Personalized Video Outreach at Scale Short personalized videos for high-value accounts.
How we do it step by step
01 ICP and list build Week 1 Target list 02 Infrastructure setup Week 1–2 Domains and inboxes warmed 03 Messaging and sequences Week 2 Sequences approved 04 Launch and reply handling Week 3+ Meetings 05 Optimization and CRM handoff Weekly Pipeline report WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Domains and inboxes warmed and sequences approved. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Pipeline report, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 PIPELINE Meetings booked Qualified opportunities created, counted in your CRM and not only in the ad platform.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM KPI 02 EXPERIENCE Positive reply rate How quickly and how well every lead and customer gets an answer.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Call, chat and helpdesk logs KPI 03 ATTENTION Inbox placement rate Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 04 EFFICIENCY Cost per meeting All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 05 CONVERSION SQL conversion Share of people who take the next step at this stage of the funnel.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH GA4 + CRM KPI 06 REVENUE Pipeline value Money attributed to the program, reported on the same basis finance uses.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CRM + finance dataTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Clay Apollo Smartlead Instantly lemlist HeyReach Sales Navigator HubSpot AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
TEXAS 4 MONTHS Multi-location SaaS & B2B Tech +139% Meetings booked in 4 months THE CHALLENGE Growth had stalled: Meetings booked and Inbox placement rate were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Appointment Setting Lead Magnets & Funnels Lead Generation Campaigns Cold Email Infrastructure & Deliverability AUDIT BUILD LAUNCH SCALE Meetings booked ↑ HIGHER IS BETTER +139% BEFORE 316 AFTER 756 Inbox placement rate ↑ HIGHER IS BETTER +116% BEFORE 8.2% AFTER 17.7% Pipeline value ↑ HIGHER IS BETTER +271% BEFORE $257K AFTER $955K Positive reply rate ↑ HIGHER IS BETTER +72% BEFORE 27.1% AFTER 46.7% KEY TAKEAWAY +139% Meetings booked in 4 months for a Multi-location SaaS & B2B Tech. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHLead Generation & Outbound FAQ
Yes, when lists are tight, messages are relevant and infrastructure is set up properly.
No. We send from separate warmed domains and protect your primary domain.
It depends on market and offer. We forecast after the first two weeks of data.
Yes, with your approval before anything sends.
An AI system that researches prospects and drafts personalized outreach, with humans reviewing and handling replies.
B2B cold email is legal under CAN-SPAM with honest headers, a physical address and working opt-outs, all of which we enforce.
Yes, we triage replies and book meetings into your calendar.