HOME / FAQ Questions, Answered Plainly
We are an AI-powered marketing, GTM and technology partner for US brands: search, paid media, content, lifecycle, outbound, websites, apps and custom AI agents under one roof.
Yes. Our playbooks are built for the US market, and we help non-US companies enter it.
A senior strategist leads every account, supported by specialists for each channel.
A shared Slack channel, weekly priorities, monthly reports and quarterly reviews.
Yes. Every SMS program uses A2P 10DLC registration and TCPA-compliant opt-in, with STOP/HELP handling and quiet hours.
Yes. We keep PHI out of ad pixels and use vendors that sign BAAs for any deployment that touches patient data.
Never. We follow FTC rules on reviews and endorsements.
No. Engagements run month to month after onboarding.
SEO earns rankings on results pages. AEO earns citations inside AI answers. They share foundations (crawlable pages, clear entities, authority) but AEO adds answer-first structure and citation-source work.
Technical fixes can move rankings within weeks. Content and authority usually compound over three to six months, and keep building after that.
Tracking and waste fixes often improve efficiency in the first 30 days. New creative systems take 60–90 days to mature.
You do. We work inside your accounts with admin access you can revoke at any time.
Yes, for research and first drafts. Every piece is edited by a human, fact-checked and reviewed by a subject expert before it ships.
Specialist writers matched to your industry, supported by editors and your own experts.
The ones your buyers use. We decide from audience research, not trends, and usually focus on two or three.
Enough to stay consistent without diluting quality, typically three to five per main platform.
It depends on plan and channels, from a handful of hero pieces to dozens of ad variants.
Yes, anywhere in the US with our crews or vetted local partners.
No honest PR team can. We guarantee the work: strong angles, targeted pitching and transparent reporting.
By asking every customer at the right moment through compliant flows. We never buy, gate or fake reviews, per FTC rules.
Yes, when the topic is specific, the speakers are credible and the follow-up is fast.
Targeted promotion, reminders by email and SMS, and a reason to show up live.
Roughly 1,000 conversions a month on the tested page for fast tests. With less, we use research-led fixes and longer tests.
Usually two to four weeks, until results are statistically valid and cover full business cycles.
Yes, when lists are tight, messages are relevant and infrastructure is set up properly.
No. We send from separate warmed domains and protect your primary domain.
Yes, with prior express written consent for marketing messages, clear opt-out and respect for quiet hours under the TCPA.
It is the carrier registration system for business texting on local numbers. Unregistered traffic gets filtered or blocked.
Most brands do well with one to two campaigns a week plus automated flows. We tune frequency from engagement data.
Welcome, abandoned cart or lead nurture, and post-purchase. They carry most of the revenue.
Most marketing sites take 8–12 weeks; landing pages take one to two weeks.
Yes, native iOS and Android plus cross-platform React Native and Flutter.
Software built on large language models that talks to customers or staff, trained on your information and connected to your systems.
Old chatbots follow scripts. A custom agent understands free-form questions, uses your knowledge base and takes actions like booking.
They use different attribution windows and models, and each claims credit. We reconcile them against your CRM.
Sending conversion data from your server instead of the browser, which is more accurate and more private.
Most projects take six to eight weeks from discovery to rollout.
No. Identity is one part; positioning and messaging usually matter more.
ICP, positioning, pricing, channels, sales motion, launch plan and the metrics to track.
Building the data and automation layer: enrichment, scoring, routing and sequences.
With repetitive, rules-based work that has clear volume and cost. The readiness audit finds it.
Our goal is removing repetitive work so people focus on higher-value tasks.
Owns marketing strategy, budget, team direction and reporting, part-time.
Typically one to two days a week, adjusted to your stage.
Both, including hybrid models and moves between them.
Total advertising cost of sale: ad spend divided by total revenue, including organic sales.
Instacart, DoorDash, Uber Eats, Gopuff and retailer same-day platforms.
Yes, from single locations to multi-unit restaurant brands.
Advertising sold by retailers on their sites, apps and partner channels, using their shopper data.
Usually Amazon, Walmart and Instacart first, then category-specific retailers.
It suits visual, demonstrable products at impulse-friendly prices.
Commission per sale, set by product and creator tier.
Usually many micro creators, with a few larger names for reach.
Usage rights are agreed in every contract.
Connected TV: ads shown in streaming apps on television screens.
Site visits, search lift and geo holdout tests tied to sales.
AI assistants that research and complete purchases on a shopper’s behalf.
Major AI assistants have launched shopping features and merchant programs; adoption is growing.