Home / Services / BUILD / Web & App Development BUILD · Built to convert Websites and Apps Built to Convert
Fast, accessible, SEO- and AI-ready websites, e-commerce stores, web apps and mobile apps, designed and engineered in-house.
Get the AI Visibility Audit → See how it works ↓ 
— Conversion rate VERIFY — LCP < 2.5s VERIFYWHY WEB & APP DEVELOPMENT MATTERS NOW Your website is your hardest-working salesperson and the first thing AI tools read about you. A slow, confusing or inaccessible site leaks money from every channel you pay for. A fast, clear, structured site makes ads cheaper, SEO stronger and AI answers more accurate.
8.4% lift in retail conversions from a 0.1-second faster mobile site. Source · Deloitte for Google, 2020 ↗ 70% average online shopping cart abandonment rate across 49 studies. Source · Baymard Institute ↗ 25% drop in traditional search engine volume predicted by 2026 as buyers move to AI chatbots and agents. Source · Gartner, 2024 ↗The cost of getting it wrong
! A slow, dated site Visitors leave before the page loads.
! Hard to update Every change needs a developer.
! Accessibility risk ADA complaints and excluded customers.
! Redesigns that kill SEO New site, lost rankings.
What's included
9 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Custom Website Design & Development Marketing sites designed and built to convert.
02 ★ AI-ERA WordPress, Webflow & Headless CMS The right CMS for how your team works.
03 ★ AI-ERA E-commerce Shopify, WooCommerce and headless stores.
04 ★ AI-ERA Landing Pages & Microsites Campaign pages built for testing.
05 ★ AI-ERA Website Redesign & Migration With SEO redirect mapping to protect rankings.
06 ★ AI-ERA Mobile Apps (iOS, Android, React Native, Flutter) Native and cross-platform apps.
07 ★ AI-ERA Web Apps, SaaS MVPs & Portals Custom applications, dashboards and client portals.
08 ★ AI-ERA UI/UX Design & Design Systems Research, wireframes, prototypes and systems.
09 ★ AI-ERA Hosting, Speed & Accessibility Care plans, Core Web Vitals and WCAG 2.2 remediation.
How we do it step by step
01 Discovery and requirements Week 1–2 User stories, sitemap 02 UX and wireframes Week 2–4 Wireframes 03 UI design system Week 4–6 Design system 04 Development sprints Week 6–12 Staging preview 05 QA, launch, care plan Launch Performance, accessibility, SEO checks WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Wireframes and design system. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Performance, accessibility, SEO checks, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 CONVERSION Conversion rate Share of people who take the next step at this stage of the funnel.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH GA4 + CRM KPI 02 EXPERIENCE LCP < 2.5s Speed and usability measured on real devices, not only in lab tests.
GOAL ↓ Lower is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + Lighthouse KPI 03 EXPERIENCE INP < 200ms Speed and usability measured on real devices, not only in lab tests.
GOAL ↓ Lower is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + Lighthouse KPI 04 EXPERIENCE CLS < 0.1 Speed and usability measured on real devices, not only in lab tests.
GOAL ↓ Lower is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + Lighthouse KPI 05 EXPERIENCE Lighthouse scores Speed and usability measured on real devices, not only in lab tests.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + Lighthouse KPI 06 EXPERIENCE Bounce rate Speed and usability measured on real devices, not only in lab tests.
GOAL ↓ Lower is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + Lighthouse KPI 07 EXPERIENCE App store rating Speed and usability measured on real devices, not only in lab tests.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH CrUX + LighthouseTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Next.js React Webflow WordPress Shopify React Native Flutter Supabase Vercel Figma AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
NORTH CAROLINA 4 MONTHS Multi-location Healthcare & Medical −40% Bounce rate in 4 months THE CHALLENGE Growth had stalled: Bounce rate and Conversion rate were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Mobile Apps (iOS, Android, React Native, Flutter) Custom Website Design & Development WordPress, Webflow & Headless CMS Hosting, Speed & Accessibility AUDIT BUILD LAUNCH SCALE Bounce rate ↓ LOWER IS BETTER −40% BEFORE 146 AFTER 87 Conversion rate ↑ HIGHER IS BETTER +104% BEFORE 27.9% AFTER 56.9% CLS < 0.1 ↓ LOWER IS BETTER −35% BEFORE 479 AFTER 312 INP < 200ms ↓ LOWER IS BETTER −48% BEFORE 86 AFTER 45 KEY TAKEAWAY −40% Bounce rate in 4 months for a Multi-location Healthcare & Medical. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHWeb & App Development FAQ
Most marketing sites take 8–12 weeks; landing pages take one to two weeks.
Yes, native iOS and Android plus cross-platform React Native and Flutter.
It depends on who edits the site and what it needs to do. We recommend after discovery.
Yes, with full redirect mapping, content parity checks and post-launch monitoring.
Yes, care plans cover hosting, updates, security and small changes.
We build to WCAG 2.2 AA and test with automated and manual checks.
Yes. You own the code, design files and content.