Home / Services / GROW / PR & Reputation GROW · Talked about for the right reasons Be Talked About for the Right Reasons
Media relations, thought leadership, review management and AI citation building that make your reputation work for you.
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— Placements VERIFY — Domain authority of placements VERIFYWHY PR & REPUTATION MATTERS NOW People trust what others say about you more than what you say about yourself. So do AI models: they build their answers from press, reviews, directories and forums. Every credible mention strengthens rankings, AI answers and conversion rates.
98% of consumers read online reviews when choosing a local business. Source · BrightLocal, 2023 ↗ 25% drop in traditional search engine volume predicted by 2026 as buyers move to AI chatbots and agents. Source · Gartner, 2024 ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗The cost of getting it wrong
! No third-party proof Only your own website says you’re good.
! Bad reviews on page one A few angry posts outrank years of good work.
! Silence in the press Competitors get quoted; you don’t.
! AI repeats old information Assistants describe you from outdated sources.
What's included
7 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Public Relations & Media Outreach Story development, pitching and relationship building with relevant media.
02 ★ AI-ERA Press Releases Newsworthy announcements, written and distributed properly.
03 ★ AI-ERA Online Review Management Review generation and response systems across key platforms.
04 ★ AI-ERA Crisis Communications Response plans, holding statements and monitoring.
05 ★ AI-ERA Thought Leadership Placement Bylines, podcasts and expert commentary.
06 ★ AI-ERA AI Citation Building Earning mentions on the sources AI assistants cite.
07 ★ AI-ERA Review Platform Strategy G2, Capterra, Trustpilot, Google, Yelp, Healthgrades and Avvo.
How we do it step by step
01 Narrative and newsworthiness audit Week 1–2 Narrative map 02 Media list and angles Week 2–3 Pitch plan 03 Pitching and placements Ongoing Coverage 04 Review system Month 1+ Review flows 05 Monitoring and reporting Monthly Reputation report WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 Pitch plan and coverage. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Reputation report, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 ATTENTION Placements Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Platform analytics + listening tools KPI 02 VISIBILITY Domain authority of placements Search visibility for the queries that bring qualified buyers.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Search Console + Ahrefs KPI 03 GROWTH Review volume and rating Tracked against an agreed baseline and reviewed with your team.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH Live dashboard KPI 04 EXPERIENCE Review response time How quickly and how well every lead and customer gets an answer.
GOAL ↓ Lower is better REVIEWED Daily SOURCE OF TRUTH Call, chat and helpdesk logs KPI 05 ATTENTION Share of voice Whether the right people see, stop for and engage with your content.
GOAL ↑ Higher is better REVIEWED Monthly SOURCE OF TRUTH Platform analytics + listening tools KPI 06 VISIBILITY AI citations How often AI assistants name or cite you across a fixed set of buyer prompts.
GOAL ↑ Higher is better REVIEWED Monthly SOURCE OF TRUTH Prompt tracking (Profound / Peec AI)TOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Muck Rack Cision Qwoted Connectively Birdeye Podium Google Alerts Brand24 AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
ILLINOIS 12 MONTHS Multi-location Legal & Law Firms +50% Domain authority of placements in 12 months THE CHALLENGE Growth had stalled: Domain authority of placements and Review response time were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Review Platform Strategy Public Relations & Media Outreach Crisis Communications AI Citation Building AUDIT BUILD LAUNCH SCALE Domain authority of placements ↑ HIGHER IS BETTER +50% BEFORE 19.6% AFTER 29.4% Review response time ↓ LOWER IS BETTER −61% BEFORE 75 AFTER 29 Placements ↑ HIGHER IS BETTER +68% BEFORE 18.0% AFTER 30.2% AI citations ↑ HIGHER IS BETTER +130% BEFORE 319 AFTER 735 KEY TAKEAWAY +50% Domain authority of placements in 12 months for a Multi-location Legal & Law Firms. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHPR & Reputation FAQ
No honest PR team can. We guarantee the work: strong angles, targeted pitching and transparent reporting.
By asking every customer at the right moment through compliant flows. We never buy, gate or fake reviews, per FTC rules.
Respond quickly, factually and kindly, fix the issue if real, and grow your volume of genuine reviews.
Earning mentions on the directories, publications and forums that AI assistants use as sources.
Yes, with response plans, statements and monitoring.
First placements usually land within 30–60 days.
Yes, ghostwritten with your experts.
PR is scoped as an add-on or part of the AI Visibility Engine bundle.