Home / Services / GROW / Paid Media GROW · Google, Meta, LinkedIn, TikTok Every Ad Dollar Accountable
Google, Meta, LinkedIn, TikTok and more, managed for profit rather than clicks, with AI creative testing at scale.
Get the Wasted Ad Spend Audit → See how it works ↓ 
— ROAS VERIFY — CPA VERIFYWHY PAID MEDIA MATTERS NOW Paid media is the fastest way to reach demand, and the fastest way to burn cash. Platforms reward advertisers who feed them strong creative and clean conversion data. Without both, you pay more for worse customers. We fix the data, multiply the creative and cut the waste.
+222% rise in e-commerce customer acquisition cost over eight years. Source · SimplicityDX, 2022 ↗ 68% of US Google searches ended without a click in early 2026, up from about 60% in 2024. Source · SparkToro, 2026 ↗ 70% average online shopping cart abandonment rate across 49 studies. Source · Baymard Institute ↗The cost of getting it wrong
! Spend without clarity Platforms report conversions your CRM never sees.
! Creative fatigue The same five ads run for months while CPAs creep up.
! Wasted search terms Budget leaks into irrelevant queries and placements.
! Scaling breaks efficiency Every budget increase makes results worse.
What's included
9 SUB-SERVICES · ★ AI-ERA 01 ★ AI-ERA Google Ads Search, Shopping, Performance Max and YouTube, plus negative keyword and query hygiene.
02 ★ AI-ERA Meta Ads Prospecting and retargeting structure, Advantage+ campaigns and the Conversions API.
03 ★ AI-ERA LinkedIn Ads ABM audiences, lead-gen forms and thought-leader ads.
04 ★ AI-ERA TikTok, YouTube & Microsoft Ads Channel expansion tests with defined kill and scale rules.
05 ★ AI-ERA Retargeting & Remarketing Sequenced messaging by funnel stage with frequency caps.
06 ★ AI-ERA Local Services Ads Google Screened setup, lead disputes and review velocity.
07 ★ AI-ERA AI Creative Testing at Scale 50–200 ad variants a month across hooks, formats and offers, with winners scaled.
08 ★ AI-ERA AI UGC Video Ads Creator-style videos made with AI and real creators, with disclosure where required.
09 ★ AI-ERA Wasted-Spend Audit & Budget Optimization Search-term, placement and audience waste analysis, then budget reallocation.
How we do it step by step
01 Account and tracking audit Week 1 Audit + waste estimate 02 Conversion data fix Week 1–2 CAPI, enhanced conversions, offline import 03 Campaign rebuild Week 2–4 New structure live 04 Creative testing engine Month 2+ Weekly creative batches 05 Optimize and scale Weekly / monthly Scale reviews WHEN WHAT YOU RECEIVE Week 1 Kickoff, access, audit findings and a written plan for the first 90 days. Month 1 CAPI, enhanced conversions, offline import and new structure live. Month 3 First results reviewed against the agreed KPIs, with the next quarter’s priorities. Ongoing Scale reviews, a live dashboard and a written monthly review.KPIs we move
Baseline set in week 1 Live dashboard, updated daily Reconciled with your CRM Written monthly review KPI 01 REVENUE ROAS Revenue generated for every $1 of ad spend, reconciled against your CRM.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 02 EFFICIENCY CPA All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 03 EFFICIENCY CAC All-in spend divided by the outcome it bought, tracked by channel.
GOAL ↓ Lower is better REVIEWED Weekly SOURCE OF TRUTH Ad platforms + CRM KPI 04 REVENUE MER (blended) Total revenue divided by total marketing spend across every channel.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Shopify / CRM + ad platforms KPI 05 CONVERSION Conversion rate Share of people who take the next step at this stage of the funnel.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH GA4 + CRM KPI 06 REVENUE Lead-to-customer rate Total revenue divided by total marketing spend across every channel.
GOAL ↑ Higher is better REVIEWED Weekly SOURCE OF TRUTH Shopify / CRM + ad platforms KPI 07 CONVERSION Creative win rate Share of people who take the next step at this stage of the funnel.
GOAL ↑ Higher is better REVIEWED Bi-weekly SOURCE OF TRUTH GA4 + CRMTOOLS & PLATFORMS Tool-agnostic. We use what fits your stack.
Google Ads Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Microsoft Ads Motion Triple Whale Looker Studio AI ADVANTAGE Where AI helps, and where people lead
↗ Faster research, analysis and first drafts, so more time goes to strategy. ↗ More variations tested each month for the same budget. ↗ Always-on monitoring that flags problems before a monthly report would. ● People own positioning, judgment and final approval. ● People build the relationships: with you, your customers and the press.Case studies and the numbers behind them
ILLINOIS 4 MONTHS Venture-backed E-commerce & D2C +127% ROAS in 4 months THE CHALLENGE Growth had stalled: ROAS and MER (blended) were moving the wrong way, and nobody could say which channel was responsible.
WHAT WE DID Retargeting & Remarketing Meta Ads Local Services Ads TikTok, YouTube & Microsoft Ads AUDIT BUILD LAUNCH SCALE ROAS ↑ HIGHER IS BETTER +127% BEFORE 2.0x AFTER 4.5x MER (blended) ↑ HIGHER IS BETTER +170% BEFORE 1.5x AFTER 3.9x CAC ↓ LOWER IS BETTER −57% BEFORE $193 AFTER $82 Creative win rate ↑ HIGHER IS BETTER +60% BEFORE 32.1% AFTER 51.2% KEY TAKEAWAY +127% ROAS in 4 months for a Venture-backed E-commerce & D2C. Get a plan like this → SAMPLE CASE STUDY · REPLACE WITH VERIFIED, CLIENT-APPROVED RESULTS BEFORE LAUNCHPaid Media FAQ
Tracking and waste fixes often improve efficiency in the first 30 days. New creative systems take 60–90 days to mature.
You do. We work inside your accounts with admin access you can revoke at any time.
Our designers, editors and AI tooling produce batches every week, briefed from performance data.
We reconcile platform data with your CRM and look at blended MER, not only in-platform ROAS.
Yes. We follow platform policies and industry rules for legal, healthcare, finance and housing.
A live dashboard plus a written monthly review of spend, results and next tests.