Showings +352% BEFORE 335 AFTER 1,514 Cost per lead −57% BEFORE $129 AFTER $55 Lead-to-close +251% BEFORE 384 AFTER 1,349 Response time −58% BEFORE 36 AFTER 15 PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 6 months vs previous period Users 74.3K +210% vs prev. Sessions 27.7K +129% vs prev. Key events 3,339 +125% vs prev. Engagement rate 51.6% +13.6 pts vs prev. Engagement period Previous period Users and sessions, all channels02 PAID SEARCH Campaign performance Last 6 months vs previous period Conversions 2,690 +149% vs prev. Cost / conv. $41.65 −32% vs prev. Conv. rate 11.67% +157% vs prev. Impr. share 68% +26 pts vs prev. Engagement period Previous period Search, Performance Max and remarketing03 BUSINESS PROFILE Local profile interactions Last 6 months vs previous period Calls 1,267 +180% vs prev. Direction requests 1,450 +70% vs prev. Website clicks 1,811 +158% vs prev. Profile views 62.7K +107% vs prev. Engagement period Previous period Calls, directions and website clicksHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Paid Media and Analytics, Data & RevOps, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build WhatsApp & SMS Marketing, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–6 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The residential brokerage, 60 agents needed growth it could measure. Showings and Cost per lead were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Fair-housing-compliant listing ads, instant WhatsApp follow-up and CRM routing moved leads to showings in hours instead of days.
03 · THE OUTCOME Over 6 months, Showings +352%, Cost per lead −57%, Lead-to-close +251%, Response time −58%, reported weekly on a live dashboard.
Services on this project
Paid Media Google, Meta, LinkedIn, TikTokAnalytics, Data & RevOps Know exactly what worksWhatsApp & SMS Marketing The inbox they actually open KEY TAKEAWAY Showings +352% and Cost per lead −57% in 6 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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