Qualified RFPs +154% BEFORE 120 AFTER 306 Contract value +203% BEFORE $202K AFTER $613K Meetings booked +231% BEFORE 190 AFTER 629 Cost per meeting −57% BEFORE $434 AFTER $187 PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 7 months vs previous period Users 89.9K +93% vs prev. Sessions 132.9K +255% vs prev. Key events 4,196 +253% vs prev. Engagement rate 52.4% +10.7 pts vs prev. Engagement period Previous period Users and sessions, all channels02 PAID SEARCH Campaign performance Last 7 months vs previous period Conversions 2,598 +148% vs prev. Cost / conv. $120.50 −48% vs prev. Conv. rate 5.52% +106% vs prev. Impr. share 49% +24 pts vs prev. Engagement period Previous period Search, Performance Max and remarketing03 SEARCH PERFORMANCE Organic search results Last 7 months vs previous period Total clicks 15.9K +178% vs prev. Total impressions 1.85M +208% vs prev. Average CTR 3.5% +74% vs prev. Average position 6.6 −16.6 vs prev. Engagement period Previous period Clicks and impressions from Google SearchHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Go-To-Market and Lead Generation & Outbound, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Web & App Development, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–7 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The mid-market 3pl provider needed growth it could measure. Qualified RFPs and Contract value were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Lane-based targeting, intent signals and a quote tool on the website filled the pipeline with qualified RFPs.
03 · THE OUTCOME Over 7 months, Qualified RFPs +154%, Contract value +203%, Meetings booked +231%, Cost per meeting −57%, reported weekly on a live dashboard.
Services on this project
Go-To-Market Launch right, scale fasterLead Generation & Outbound A calendar of qualified buyersWeb & App Development Built to convert KEY TAKEAWAY Qualified RFPs +154% and Contract value +203% in 7 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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