MER (blended) +78% BEFORE 1.6x AFTER 2.9x ROAS +112% BEFORE 2.3x AFTER 5.0x CPA −55% BEFORE $351 AFTER $159 Conversion rate +80% BEFORE 32.2% AFTER 57.8% PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 12 months vs previous period Users 21.5K +120% vs prev. Sessions 42.5K +259% vs prev. Key events 3,355 +138% vs prev. Engagement rate 57.6% +9.8 pts vs prev. Engagement period Previous period Users and sessions, all channels02 PAID SEARCH Campaign performance Last 12 months vs previous period Conversions 3,181 +81% vs prev. Cost / conv. $74.32 −54% vs prev. Conv. rate 8.05% +136% vs prev. Impr. share 62% +31 pts vs prev. Engagement period Previous period Search, Performance Max and remarketing03 SEARCH PERFORMANCE Organic search results Last 12 months vs previous period Total clicks 29.0K +207% vs prev. Total impressions 1.73M +256% vs prev. Average CTR 4.1% +40% vs prev. Average position 5.0 −21.7 vs prev. Engagement period Previous period Clicks and impressions from Google SearchHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Paid Media and Video & Creative, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Conversion Rate Optimization, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–12 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The d2c wellness brand needed growth it could measure. MER (blended) and ROAS were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT A weekly AI creative engine, server-side tracking and checkout CRO scaled spend without eroding blended efficiency.
03 · THE OUTCOME Over 12 months, MER (blended) +78%, ROAS +112%, CPA −55%, Conversion rate +80%, reported weekly on a live dashboard.
Services on this project
Paid Media Google, Meta, LinkedIn, TikTokVideo & Creative Creative that stops the scrollConversion Rate Optimization More customers, same traffic KEY TAKEAWAY MER (blended) +78% and ROAS +112% in 12 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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