Direct bookings +350% BEFORE 400 AFTER 1,796 Review rating +342% BEFORE 361 AFTER 1,594 ROAS +180% BEFORE 1.5x AFTER 4.1x Conversion rate +143% BEFORE 32.2% AFTER 78.0% PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 9 months vs previous period Users 60.1K +167% vs prev. Sessions 135.6K +95% vs prev. Key events 2,229 +265% vs prev. Engagement rate 50.3% +9.3 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 9 months vs previous period Total clicks 66.2K +246% vs prev. Total impressions 1.97M +371% vs prev. Average CTR 2.9% +55% vs prev. Average position 9.7 −21.4 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 BUSINESS PROFILE Local profile interactions Last 9 months vs previous period Calls 3,668 +209% vs prev. Direction requests 1,458 +101% vs prev. Website clicks 2,541 +245% vs prev. Profile views 155.2K +78% vs prev. Engagement period Previous period Calls, directions and website clicksHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Social Media and PR & Reputation, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Search Marketing, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–9 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The boutique hotel group, 5 properties needed growth it could measure. Direct bookings and Review rating were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Metasearch and social campaigns, review response programs and a faster booking engine shifted revenue away from OTAs.
03 · THE OUTCOME Over 9 months, Direct bookings +350%, Review rating +342%, ROAS +180%, Conversion rate +143%, reported weekly on a live dashboard.
Services on this project
Social Media Trust at scalePR & Reputation Talked about for the right reasonsSearch Marketing SEO + AI Search KEY TAKEAWAY Direct bookings +350% and Review rating +342% in 9 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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