Booked jobs +311% BEFORE 217 AFTER 892 After-hours conversions +219% BEFORE 432 AFTER 1,378 Cost per job −61% BEFORE $416 AFTER $164 Answer rate +41% BEFORE 22.2% AFTER 31.2% PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 3 months vs previous period Users 72.8K +203% vs prev. Sessions 65.1K +243% vs prev. Key events 3,677 +306% vs prev. Engagement rate 60.0% +12.7 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 3 months vs previous period Total clicks 15.6K +250% vs prev. Total impressions 2.07M +171% vs prev. Average CTR 3.0% +39% vs prev. Average position 8.8 −20.0 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 3 months vs previous period Conversions 1,176 +118% vs prev. Cost / conv. $78.95 −37% vs prev. Conv. rate 3.13% +56% vs prev. Impr. share 55% +28 pts vs prev. Engagement period Previous period Search, Performance Max and remarketing04 BUSINESS PROFILE Local profile interactions Last 3 months vs previous period Calls 574 +98% vs prev. Direction requests 962 +152% vs prev. Website clicks 4,555 +273% vs prev. Profile views 146.2K +203% vs prev. Engagement period Previous period Calls, directions and website clicksHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Custom AI Agent Development and Paid Media, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Search Marketing, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–3 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The hvac & plumbing operator needed growth it could measure. Booked jobs and After-hours conversions were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Local Services Ads plus an after-hours voice agent that triages emergencies, quotes call-out fees and books technicians.
03 · THE OUTCOME Over 3 months, Booked jobs +311%, After-hours conversions +219%, Cost per job −61%, Answer rate +41%, reported weekly on a live dashboard.
Services on this project
Custom AI Agent Development Agents that never clock outPaid Media Google, Meta, LinkedIn, TikTokSearch Marketing SEO + AI Search KEY TAKEAWAY Booked jobs +311% and After-hours conversions +219% in 3 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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