Funded accounts +182% BEFORE 169 AFTER 475 AI mention share +103% BEFORE 18.2% AFTER 37.0% CAC −65% BEFORE $238 AFTER $84 Organic conversions +104% BEFORE 236 AFTER 482 PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 10 months vs previous period Users 98.6K +185% vs prev. Sessions 128.0K +213% vs prev. Key events 1,997 +182% vs prev. Engagement rate 65.3% +14.8 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 10 months vs previous period Total clicks 50.4K +111% vs prev. Total impressions 3.10M +242% vs prev. Average CTR 3.6% +30% vs prev. Average position 5.3 −20.4 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 10 months vs previous period Conversions 1,908 +151% vs prev. Cost / conv. $44.45 −32% vs prev. Conv. rate 6.79% +120% vs prev. Impr. share 57% +28 pts vs prev. Engagement period Previous period Search, Performance Max and remarketingHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Content Marketing and Search Marketing, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build PR & Reputation, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–10 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The consumer fintech app needed growth it could measure. Funded accounts and AI mention share were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Compliance-reviewed guides, comparison pages and tier-one financial PR made the app the answer to high-intent money questions.
03 · THE OUTCOME Over 10 months, Funded accounts +182%, AI mention share +103%, CAC −65%, Organic conversions +104%, reported weekly on a live dashboard.
Services on this project
Content Marketing Expert content that compoundsSearch Marketing SEO + AI SearchPR & Reputation Talked about for the right reasons KEY TAKEAWAY Funded accounts +182% and AI mention share +103% in 10 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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