Applications +138% BEFORE 372 AFTER 885 Enrollment +268% BEFORE 257 AFTER 947 Cost per enrollment −43% BEFORE $423 AFTER $239 Conversion rate +73% BEFORE 29.4% AFTER 51.1% PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 8 months vs previous period Users 61.5K +188% vs prev. Sessions 35.3K +86% vs prev. Key events 671 +262% vs prev. Engagement rate 57.5% +19.3 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 8 months vs previous period Total clicks 67.9K +135% vs prev. Total impressions 3.16M +311% vs prev. Average CTR 3.6% +90% vs prev. Average position 7.8 −20.2 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 8 months vs previous period Conversions 3,587 +214% vs prev. Cost / conv. $94.19 −52% vs prev. Conv. rate 12.12% +147% vs prev. Impr. share 63% +22 pts vs prev. Engagement period Previous period Search, Performance Max and remarketingHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Conversion Rate Optimization and WhatsApp & SMS Marketing, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Custom AI Agent Development, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–8 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The online continuing-education provider needed growth it could measure. Applications and Enrollment were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT An admissions Q&A agent, application reminders and landing page tests lifted applications without raising spend.
03 · THE OUTCOME Over 8 months, Applications +138%, Enrollment +268%, Cost per enrollment −43%, Conversion rate +73%, reported weekly on a live dashboard.
Services on this project
Conversion Rate Optimization More customers, same trafficWhatsApp & SMS Marketing The inbox they actually openCustom AI Agent Development Agents that never clock out KEY TAKEAWAY Applications +138% and Enrollment +268% in 8 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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