Enterprise meetings +338% BEFORE 400 AFTER 1,753 Pipeline created +103% BEFORE $397K AFTER $808K Win rate +137% BEFORE 24.4% AFTER 57.8% Cost per meeting −42% BEFORE $237 AFTER $139 PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 9 months vs previous period Users 18.6K +85% vs prev. Sessions 155.4K +134% vs prev. Key events 2,601 +151% vs prev. Engagement rate 68.8% +20.9 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 9 months vs previous period Total clicks 21.3K +123% vs prev. Total impressions 1.38M +219% vs prev. Average CTR 2.3% +40% vs prev. Average position 4.9 −18.0 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 9 months vs previous period Conversions 3,667 +109% vs prev. Cost / conv. $87.16 −47% vs prev. Conv. rate 4.22% +57% vs prev. Impr. share 56% +28 pts vs prev. Engagement period Previous period Search, Performance Max and remarketingHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Go-To-Market and Content Marketing, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Paid Media, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–9 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The series c security platform needed growth it could measure. Enterprise meetings and Pipeline created were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Account-based programs for 400 target accounts, technical content for practitioners and LinkedIn campaigns aimed at buying committees.
03 · THE OUTCOME Over 9 months, Enterprise meetings +338%, Pipeline created +103%, Win rate +137%, Cost per meeting −42%, reported weekly on a live dashboard.
Services on this project
Go-To-Market Launch right, scale fasterContent Marketing Expert content that compoundsPaid Media Google, Meta, LinkedIn, TikTok KEY TAKEAWAY Enterprise meetings +338% and Pipeline created +103% in 9 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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