Bid invitations +267% BEFORE 331 AFTER 1,216 Project value +170% BEFORE $75K AFTER $202K Organic conversions +257% BEFORE 308 AFTER 1,102 Booking rate +152% BEFORE 8.4% AFTER 21.2% PROOF OF WORK The dashboards behind the results
Each panel compares the engagement period with the period before it. Exported screenshots from the client's own accounts sit underneath.
01 WEB ANALYTICS Traffic acquisition Last 5 months vs previous period Users 98.0K +201% vs prev. Sessions 134.3K +179% vs prev. Key events 4,501 +147% vs prev. Engagement rate 70.9% +19.0 pts vs prev. Engagement period Previous period Users and sessions, all channels02 SEARCH PERFORMANCE Organic search results Last 5 months vs previous period Total clicks 15.4K +248% vs prev. Total impressions 1.91M +175% vs prev. Average CTR 4.0% +57% vs prev. Average position 9.0 −20.2 vs prev. Engagement period Previous period Clicks and impressions from Google Search03 PAID SEARCH Campaign performance Last 5 months vs previous period Conversions 2,350 +135% vs prev. Cost / conv. $160.00 −32% vs prev. Conv. rate 9.89% +101% vs prev. Impr. share 48% +24 pts vs prev. Engagement period Previous period Search, Performance Max and remarketingHow the work ran
- 01 · Weeks 1–2 Audit & baseline Tracking audit, competitor and AI-visibility review, KPI baselines agreed with the client.
- 02 · Weeks 2–3 Strategy & roadmap 90-day roadmap covering Web & App Development and Search Marketing, with owners and targets for each KPI.
- 03 · Weeks 3–8 Build Content Marketing, tracking fixes, landing pages and automations shipped in weekly sprints.
- 04 · Month 2–3 Launch & test Campaigns and agents go live. Weekly creative, copy and offer tests with a clear winner rule.
- 05 · Month 3–5 Scale Budget moves to proven channels. Monthly written review against the baseline.
01 · THE CHALLENGE The commercial general contractor needed growth it could measure. Bid invitations and Project value were flat, and channel data didn’t match the CRM.
02 · WHAT WE BUILT Project-led case pages, sector landing pages and a bid intake flow turned the website into the firm’s best-performing salesperson.
03 · THE OUTCOME Over 5 months, Bid invitations +267%, Project value +170%, Organic conversions +257%, Booking rate +152%, reported weekly on a live dashboard.
Services on this project
Web & App Development Built to convertSearch Marketing SEO + AI SearchContent Marketing Expert content that compounds KEY TAKEAWAY Bid invitations +267% and Project value +170% in 5 months, tracked weekly against the week-one baseline. Get a plan like this →More projects
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