THE SHORT ANSWER Website cost depends on page count, custom design, integrations, content and compliance. Protect budget for speed, accessibility and SEO migration, because those affect every channel you pay for.
01 What drives the price
Number of unique templates, custom design, CMS choice, integrations with CRM or booking, content production and accessibility requirements.
02 Where not to cut
Performance, WCAG accessibility and redirect mapping during a redesign. Cutting these costs more later in lost traffic and conversions.
03 Build vs. template
Templates are fine for simple sites. Custom builds pay off when the site is your main sales channel.
04 Ongoing costs
Hosting, security updates, content changes and testing. Budget for them from day one.
KEY TAKEAWAYS 1 Number of unique templates, custom design, CMS choice, integrations with CRM or booking, content production and accessibility requirements. 2 Performance, WCAG accessibility and redirect mapping during a redesign. 3 Templates are fine for simple sites. 4 Hosting, security updates, content changes and testing.Questions people ask
Most marketing sites take 8–12 weeks.
It depends on who edits the site and what it must integrate with.
Not if redirects and content are mapped carefully.
WRITTEN BY Sameer Alam Founder & CEO of Eonixmedia. Writes about AI search, GTM and building marketing systems that can be measured in revenue.
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