Introduction to Paid Media It is widely believed that 2025 will mark a systemic shift not only in paid media consumption but it will also see wider adoption of emerging technologies after their initial hype. As with past recessions, 2023 has ushered in a renewed focus on efficiency. From automation and generative AI to data […]
Paid media advertising is one of the fastest, most reliable and easily achievable routes to get traffic to your E-Commerce website. E-commerce companies across the world are constantly playing with their spend, ROI and the customer life cycle whilst using one or more forms of paid media. We are living in a world of constant […]
Introduction to AI in Paid Media Today, paid media is on the verge of astounding transformation, primarily driven by large language models such as the widely popular ChatGPT. These and similar generative AI services are predicted to dramatically reshape not only paid media — but marketing, public relations, customer services, journalism and in fact, all […]
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