WordPress is one of the most popular Content Management Systems. Originally launched in 2003, WordPress has come a long way. From an online tool to publish blogs to a full-fledged Content Management System. Today, WordPress is home to more than 40% of the world’s websites including some of the large brands. The support offered by […]
People sometimes use the term “brand” and the term “branding” interchangeably to mean a mark or logo and what that design conveys. But branding is so much more than a visual mark. Branding conveys deeper meanings, core values, experience, purpose, and often mood. Branding is your unique voice in the marketplace. It’s how you stand […]
In recent years, there has been a notable uptick in the public interest behind SEO Automation despite the underlying technology not being new. If we include all available applications in the SaaS space focused on either substantially automating or fully automating any section of the SEO lifecycle, we can easily count hundreds and hundreds of […]
In recent months, the advent of chatbot services that seamlessly converse with humans has piqued the interest of the general public and academic researchers alike. No longer is natural language processing research confined to academic journals or conferences — chatbot services have painted the search engine market red, sparking interest in similar solutions. These chatbots […]
Getting traffic to your website is essential to create an online presence, which is where SEO comes in. SEO (Search Engine Optimization) is basically the techniques that you apply on and off your website to make it easier for search engines to rank and show your website on its search engine results pages. Your target […]
Introduction to Paid Media It is widely believed that 2025 will mark a systemic shift not only in paid media consumption but it will also see wider adoption of emerging technologies after their initial hype. As with past recessions, 2023 has ushered in a renewed focus on efficiency. From automation and generative AI to data […]
Meta has been the subject of constant speculation regarding its financial instability, questions about its guarantees for future user safety from the dangers of data privacy, and wonder over its ever-growing obsession with the metaverse. However, it is without question that Meta is currently the biggest place for marketers to reach their audience, and for […]
Artificial Intelligence (AI) has become an integral part of modern life, and it is hard to imagine living in a world without AI technologies. Emerging technologies based on AI allow humans to interact with computers at an unprecedented level of sophistication. Digital marketers leverage AI to maximize the effectiveness of their marketing strategies, optimizing their […]
Paid media advertising is one of the fastest, most reliable and easily achievable routes to get traffic to your E-Commerce website. E-commerce companies across the world are constantly playing with their spend, ROI and the customer life cycle whilst using one or more forms of paid media. We are living in a world of constant […]
Despite being in practice for over a quarter of a century, Search Engine Optimization (SEO) remains one of the most compelling, ever-changing, and potentially profitable aspects of digital marketing. For businesses selling online, search marketing is a critically important aspect of promotion. And while search is only one aspect of digital marketing among many, for […]
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