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<rss version="2.0"><channel><title>Eonixmedia Insights</title><link>https://eonixmedia.com/insights</link><description>AI search, GTM and growth strategy.</description><language>en</language>
  <item><title>What Is AEO and Why It Matters in 2027</title><link>https://eonixmedia.com/insights/what-is-aeo</link><guid>https://eonixmedia.com/insights/what-is-aeo</guid><pubDate>Wed, 02 Sep 2026 12:00:00 GMT</pubDate><category>AI Search</category><description>Answer engine optimization (AEO) is the practice of making your brand one of the sources AI assistants quote. It builds on SEO but adds answer-first writing, clear entities and third-party proof.</description></item>
  <item><title>How to Get Your Brand Cited by ChatGPT</title><link>https://eonixmedia.com/insights/cited-by-chatgpt</link><guid>https://eonixmedia.com/insights/cited-by-chatgpt</guid><pubDate>Fri, 21 Aug 2026 12:00:00 GMT</pubDate><category>AI Search</category><description>ChatGPT cites brands that are described consistently across trusted sources. Fix your own pages first, then earn mentions on the reviews, directories and publications that assistants draw from.</description></item>
  <item><title>GTM Engineering Explained</title><link>https://eonixmedia.com/insights/gtm-engineering</link><guid>https://eonixmedia.com/insights/gtm-engineering</guid><pubDate>Wed, 12 Aug 2026 12:00:00 GMT</pubDate><category>GTM</category><description>GTM engineering is the technical layer behind modern sales: enrichment, scoring, routing and sequencing built with tools like Clay, n8n and your CRM, so reps spend time on buyers who are ready.</description></item>
  <item><title>AI Voice Agents for Dental Practices</title><link>https://eonixmedia.com/insights/ai-voice-dental</link><guid>https://eonixmedia.com/insights/ai-voice-dental</guid><pubDate>Thu, 30 Jul 2026 12:00:00 GMT</pubDate><category>AI Agents</category><description>An AI voice agent answers every call, books appointments into your practice software and hands complex questions to staff. It must stay non-clinical and use vendors that sign a BAA.</description></item>
  <item><title>A2P 10DLC Registration: A Plain-English Guide</title><link>https://eonixmedia.com/insights/a2p-10dlc</link><guid>https://eonixmedia.com/insights/a2p-10dlc</guid><pubDate>Sat, 18 Jul 2026 12:00:00 GMT</pubDate><category>WhatsApp &amp; SMS</category><description>A2P 10DLC is the US carrier registration for business texting from local numbers. Register your brand and each campaign, show clear consent, or your messages get filtered.</description></item>
  <item><title>WhatsApp Marketing for US Businesses</title><link>https://eonixmedia.com/insights/whatsapp-us</link><guid>https://eonixmedia.com/insights/whatsapp-us</guid><pubDate>Thu, 02 Jul 2026 12:00:00 GMT</pubDate><category>WhatsApp &amp; SMS</category><description>WhatsApp works best in the US for communities and customers who already use it, for rich conversations and for click-to-WhatsApp ads. SMS still reaches more people. Most brands need both.</description></item>
  <item><title>How Much Does a Website Cost in 2027?</title><link>https://eonixmedia.com/insights/website-cost-2027</link><guid>https://eonixmedia.com/insights/website-cost-2027</guid><pubDate>Sat, 20 Jun 2026 12:00:00 GMT</pubDate><category>Web &amp; Apps</category><description>Website cost depends on page count, custom design, integrations, content and compliance. Protect budget for speed, accessibility and SEO migration, because those affect every channel you pay for.</description></item>
  <item><title>Why Marketing Matters More in a Downturn</title><link>https://eonixmedia.com/insights/marketing-downturn</link><guid>https://eonixmedia.com/insights/marketing-downturn</guid><pubDate>Fri, 05 Jun 2026 12:00:00 GMT</pubDate><category>Marketing Strategy</category><description>When competitors go quiet, attention gets cheaper. Brands that keep investing, carefully, tend to gain share that lasts after the market recovers.</description></item>
  <item><title>Seven Places Your Ad Budget Is Leaking</title><link>https://eonixmedia.com/insights/paid-waste</link><guid>https://eonixmedia.com/insights/paid-waste</guid><pubDate>Fri, 22 May 2026 12:00:00 GMT</pubDate><category>Paid Media</category><description>Most accounts leak budget in the same places: irrelevant search terms, low-quality placements, broken conversion tracking, overlapping audiences, stale creative, poor geo settings and no offline conversion data.</description></item>
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